As a musician, you can instead add your own custom audio to videos i.e., your music.
Most creators on TikTok add pre-packaged, royalty-free music to their videos. By uploading videos with custom sounds to the social media platform, and optimizing those posts for users, you get the opportunity to reach hundreds of thousands of users that would never hear your music otherwise. TikTok is one of the best ways you can get your music out there and heard by would-be fans. Why Create TikTok Sounds and What are They? If you are just like my 70-year-old mother, calling the app ‘ClockTock’ and asking your friends where all the buttons are then walking around squinting in search of your bifocals, it’s time to embrace the future and get a handle on your TikTok music strategy. The bullet points you just read are the cold, hard data that should give you pause. 72% of TikTok users agree that they associate certain songs with TikTok.Īs a music professional, you might be resisting the TikTok pull.67% of TikTok users are more likely to hit up a streaming service for a song they first heard on TikTok.A study by the music-analytics company MRC Data conducted a study on how TikTok impacts users behaviour surrounding music: When they do, we’ll cover it, so make sure you’re following Haulix on Facebook and Twitter.TikTok is the internet fame-maker, and that makes it an essential tool for artists and record labels. The company could easily choose to approach artist payments from a different position or price point overnight.
Of course, this information is likely to change, TikTok is an evolving platform, and the conversation around royalties is unending. Based on these figures, ten thousand uses of this music would generate approximately $300. So, to put this simply, every time a user decides to use your music to make a video, this generates royalty.Īnd how much is a video worth? According to estimates online, TikTok royalties were close to $0.0067 per video using your music in 2018 and moved to $0.030 per video in June 2019. Users can then make their own creations inspired by existing creations, all amounting to new creations. To calculate the market shares, TikTok uses what is called “a creation.” A creation is when a user selects a release from TikTok’s library to make a video. TikTok royalties are based on market shares rather than metric views.
One hundred videos with no views using a specific sound will generate more money than a single video with one million views. To put it another way, the quantity of videos matters more than the total view count. That can often become confusing if you are measuring the way royalties are worked out against othersservices, so it’s important to understand the main difference here is that big view counts don’t equal large royalty payments. In comparison to other major platforms such as Spotify who pay per total number of streams, TikTok operates differently when calculating royalties and bases calculations on the number of videos made using your music, as opposed to the number of times the video is watched. Do artists get paid? If so, how?įor starters, yes, TikTok does pay artists for use of their music. But what about TikTok royalties? The social media giant welcomes over 100-million users every month, most of whom spend hours on the app watching videos that include sound. It seems every other conversation in entertainment these days involves streaming royalties or a lack thereof. Money makes the world go round, and it plays a role in the music business. As much as musicians enjoy any promotion they receive from a site or platform, money talks. TikTok is the premiere music discovery platform on the planet, but how are artists making money?Įxposure doesn’t pay the bills.
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